he B.Com. in Digital Marketing at IMS Noida is a future-focused undergraduate programme designed for students who want to build successful careers in the rapidly growing digital economy. Offered under the Apprenticeship Embedded Degree Programme (AEDP), this innovative course combines strong commerce fundamentals with industry-relevant digital marketing skills and real-world apprenticeship training.
In today's business landscape, digital marketing plays a crucial role in driving growth, customer engagement, and brand visibility. Organizations across industries are looking for professionals who understand both business principles and digital technologies. This programme prepares students with a solid foundation in accounting, finance, economics, taxation, and business management while developing expertise in digital marketing strategies and tools.
At IMS Noida, students gain hands-on learning experiences through live projects, digital campaigns, industry workshops, case studies, presentations, and apprenticeship opportunities. The programme is designed to help students develop practical skills, professional confidence, and workplace readiness, ensuring they graduate with both academic knowledge and valuable industry experience.
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Educational Qualification :Completion of 10+2 from a recognised board is mandatory.
Minimum Marks Requirement
At IMS Noida, our ecosystem drives innovation and entrepreneurship, with guidance from top professors and industry experts, giving students crucial real-world experience.
Diverse Specializations
Practical Experience
Skills Development
Strong Placement Support