The communication now a days encom- passes people from all walks of life. Communication has become a highly skilled job. Readers, listeners and viewers include from a highly literate to hardly literate people. To communicate with varied classes of audience requires a skillful communicator having a command over language in addition to intelligibility, clarity of thoughts and an audible tone. The School of Journalism and Mass Communication (SJMC) of the Institute of Management Studies (IMS), an institution affiliated to Chaudhary Charan Singh Meerut University, Meerut, Uttar Pradesh, India, will provide the necessary instruction, hands-on the sets experience and the ample learning resources. The students will be imparted the desired levels of skills to develop an aesthetic appreciation of the media for communication on a holistic basis and prepare them to make an effective and efficient use of it.

The school is well equipped with a number of labs like Lab Journal, Broadcasting Lab, Television and Radio Lab, Photojournalism Lab, Graphics Lab etc to give practical training to the students and equip them to compete as a professional in the media world. They will be trained to be cameramen, video editors, directors, producers, reporters, anchors and newspaper editors. The trainers of the School of Journalism and Mass Communication (SJMC) are specialist practitioners from a variety of professional backgrounds and create an appropriate learning environment for the students of this course to develop skills through practical classes, program production, projects besides exhaustive theoretical grounding.

• Provide professional education at the under graduation and graduation level for those who want to make mass communication and mass media as their career.
• Prepare skillful and professional communicators to cater to the increasing requirements of various mass media at an early age.
• Enhance the knowledge of the students in such a way that they not only report but also interpret the issues of the society to the public in general and the rural people in particular.
• Extend opportunities to those working in the media organizations to enhance their knowledge and skill
• Develop appropriate competencies to enable the professionals in TV channels, production houses and other media organizations.
• Impart quality education with relevant practical inputs so that they can work effectively in various media organizations with substantial success.
• Sharpen skills to fulfill an ever-increasing demand of print and broadcasting organizations.

The importance of media and effective communication of message(s) had never gained an eminent and prominent place among professionals around the world as it has achieved today. The world has become a global village due to ever increasing number of newspaper circulation, a variety of radio, television channels and cyber journalism, etc. This has created a great demand for professionally competent, highly trained and skilled media personnel. In India establishment of public broadcasting system, privatization of electronic media channels and foreign direct investment has further necessitated the demand for the trained media personnel. Moreover the use of media for various purposes such as education, information entertainment, interactive learning skills have added to this demand. Interpersonal, Intra-personal, Intercultural and International communication requirements are adding pressure on having skilled manpower. My long stint of more than four decades as facilitator, trainer, member of academic bodies and researcher in Journalism and Mass Communication, at national and International level, I have never experienced such a surging demand for skilled and trained communicators in the world as today. The ever increasing demand of media personnel is on several counts; firstly as media practitioners in Print Media, Radio, TV, Cyber Journalism, etc., secondly as freelance journalist; thirdly as media researcher and fourthly as media teacher, trainer and practitioners. India has witnessed the emergence of a large number of newspapers, magazines and other publications specializing in business, politics, science, technology, sports, etc. It has also allowed foreign investment in these businesses. These publications are based on outsourcing their writings due to paucity of trained journalists and encourage freelance journalism at a large scale. Some of these writers become very famous and led to the building up of many writers in different pen-names.

The rapid expansion of audio, video and audio-video channels due to privatization and creation of Public Broadcasting System in India has made the profession not only fascinating but also adventurous. It has become a heart felt desire of many to become an anchor, presenter and newsreader in Electronic Media i.e. TV and Radio. Today young generation have wish to become are RJ (Radio Jockey), VJ (Video Jockey). & DJ (Disco Jockey) etc. Many want to go for Cyber Journalism, Web Radio, FM Radio and Community Radio, which are newer areas where one would like to take-up Journalism, and Mass Communication programming responsibility. Government of India is planning to give approximately 5000 licenses to establish Community Radio stations in the country by the end of 11th plan besides 250 licenses for establishing FM Radio stations. Private TV Channels also increasing in numbers and beaming highly glamorous programs and attractive reality shows. To provide these with the human inputs a lot of manpower is required.

In order for meeting this gap resulting due to ever growing demand of professionals, School of Journalism and Mass Communication of IMS, Noida had launched several programs from Certificate to Diploma Courses to Bachelors and Masters Degree programs. In these courses practical exercises, assignments and independent production by the students is not only encouraged but are also provided with all the necessary inputs for sharpening their skills and building confidence in taking up the tasks and assignments required for Journalism and Mass Communication.

Prof. (Dr.) Devesh Kishore
Dean, SJMC