PGCRM
      POST GRADUATE CERTIFICATE IN RETAIL MANAGEMENT : PGCRM

PCRM

PGCRM (Post Graduate Certificate in Retail Management) is a 15 Months specialized Programme in Retail Management approved by All India Council of Technical Education, Ministry of HRD,Govt. of India ."The aim of the course is to fulfill the growing demand of the retail industry for trained retail professionals by nurturing the talent. This course aims to euip the students with the skills, creativity and knowledge and insight to understand retailing as a buisness management discipline. The participants will develop expertise in management and communication and exercise the skills required for retail operations. This course will provide quality professional education in the new and emerging area of Marketing, Communication and Management with specific
 

     Trimester 1

  • RM101 Introduction to retail management
  • RM102 Accounting for managers
  • RM103 Marketing Management
  • RM104 Organizational behavior
  • RM105 Quantitative technique
  • RM106 Managerial economics
  • RM107 Business Communication


    Trimester 2

  • RM 201 Retail Environment
  • RM 202 IT in retail Management
  • RM 203 Product and brand management
  • RM 204 Operation research
  • RM 205 Store profitability and retail economics
  • RM 206 Retail Finance
  • RM 207 Strategic Management


   Trimester 3

  • RM 301 Supply chain management
  • RM 302 Retail Strategy
  • RM 303 Vendor Management
  • RM 304 E-Tailing
  • RM 305 Legal issues in Retail
  • RM 306 Customer relation management
  • RM 307 Retail advertisement promotions and event management


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