BBA
      Bachelor of Business Administration

BBA

Bachelor of Business Administration (BBA) is a three-year degree course affiliated to Ch. Charan Singh University, Meerut. Since Management is one of the most preferred career options today, BBA is a natural corollary to this preference. At IMS, this course has been designed to impart basic principles of management to the future managers, so that they achieve a strong grounding in management studies. This is beneficial for students if they pursue higher Studies in Management, or if they pursue any other course that is related to any other aspect of corporate world. BBA at IMS helps students in developing business and personal competence through their exposure to the real business problems, analysis of cases and industrial visits.



      Semester 1

  • 101 Principles of Management
  • 102 Business Communication
  • 103 Business Laws
  • 104 Business Statistics
  • 105 Financial Accounting
      Semester 2

  • 201 Principles of Marketing
  • 202 Organisational Behaviour
  • 203 Principles of Economics
  • 204 Financial Management
  • 205 Computer Fundamentals & Applications
  • 206 Viva-Voce


      Semester 3

  • 301 Business Data Processing
  • 302 Business Economics
  • 303 Cost & Management Accounting
  • 304 Banking Law Practice
  • 305 Human Resource Management
  • 306 Computer Practical Examination
      Semester 4

  • 401 Indian Economics
  • 402 Marketing Research
  • 403 Company Law
  • 404 Industrial Relations
  • 405 Industrial Psychology


      Semester 5

  • 501 Quantitative Techniques
  • 502 Consumer Behaviour & Advertising Mgmt.
  • 503 Income-Tax Law & Practice
  • 504 Organization Structure & Design
  • 505 Computer Application in Business Mgmt.
      Semester 6

  • 601 Sales & Distribution Mgmt.
  • 602 Industrial & Labour Legislation
  • 603 Production & Materials mgmt.
  • 604 Entrepreneurship & Small Business Mgmt.
  • 605 International Trade
  • 606 Viva-Voce (Project Report Based)
 
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